Satina, a renowned clothing retailer specializing in women’s leggings, offers a versatile range designed for both daily wear and exercise, rendering them indispensable in every woman’s wardrobe. Despite being a staple in our catalog, Satina’s brand had remained unchanged since its acquisition. Initially tasked with minor listing updates, subsequent testing revealed the potential for a comprehensive overhaul. However, budget constraints necessitated a resourceful approach, prompting me to utilize a blend of original seller photos and stock imagery.

My objective for Satina was clear: to infuse a modern aesthetic that resonates with the contemporary consumer. Recognizing the fierce competition within the leggings market, it was evident that our visuals and design required a refresh. Emphasizing simplicity and maximizing white space, I accentuated essential features that were previously overlooked in the original listing. Comparative testing of the revamped designs yielded overwhelmingly positive results, with our iterations outperforming the originals by significant margins, both in overall design and main image appeal. Subsequent to these enhancements, we observed a notable uptick in conversion rates.

Satina’s 3-inch band leggings are the #2 best seller in the women’s leggings category with over 94,000 reviews and a commendable 4.3 rating, solidifying their status as a consumer favorite.