During my time freelancing at Crush as a Creative Director, I had the pleasure of working with Flintts Mints on launching new products on Amazon. Flintts Mints is a brand that’s all about fun, boldness, and a bit of risk—qualities that really resonate with teens and young adults. Our project was built on a solid creative strategy that included thorough competition research, an innovative creative approach, and art direction that captured the brand’s playful spirit. With over 290K followers on TikTok and 75K on Instagram, the brand already had a vibrant social media presence. My goal was to maintain that energetic vibe while clearly showcasing the key selling points needed for a successful Amazon launch. This project was all about blending creativity with strategy in a way that felt genuine to the brand and connected with its audience. Creative Director Agency Deliverables During my time freelancing at Crush as a Creative Director, I had the pleasure of working with Flintts Mints on launching new products on Amazon. Flintts Mints is a brand that’s all about fun, boldness, and a bit of risk—qualities that really resonate with teens and young adults. Our project was built on a solid creative strategy that included thorough competition research, an innovative creative approach, and art direction that captured the brand’s playful spirit. With over 290K followers on TikTok and 75K on Instagram, the brand already had a vibrant social media presence. My goal was to maintain that energetic vibe while clearly showcasing the key selling points needed for a successful Amazon launch. This project was all about blending creativity with strategy in a way that felt genuine to the brand and connected with its audience. Creative Director Agency Deliverables Flintts Mints isn’t just a product—it’s a way of life for the bold and adventurous. Picture that friend who’s always up for a spontaneous adventure and isn’t afraid to push boundaries. That’s the essence of our brand. Flintts Mints speaks to a generation that thrives on excitement and isn’t afraid to be a little rebellious. The persona is playful, daring, and unapologetically real. It’s the friend who lights up the room with humor and confidence, inviting everyone to break free from the ordinary and join the fun. Casual and Relatable: The language is down-to-earth, using everyday expressions and a friendly tone that makes the audience feel like they’re chatting with a close friend. Witty and Bold: With playful quips and daring statements, the tone is designed to grab attention. It’s not afraid to use humor or a bit of cheekiness to stand out. Authentic and Engaging: Every word is chosen to resonate with teens and young adults who value genuine, unfiltered communication. The tone is direct, confident, and sprinkled with a sense of adventure. In the Moment: Whether it’s a call-to-action or a product highlight, the language is fresh and current—always keeping up with the trends that matter to our audience. Flintts Mints isn’t just a product—it’s a way of life for the bold and adventurous. Picture that friend who’s always up for a spontaneous adventure and isn’t afraid to push boundaries. That’s the essence of our brand. Flintts Mints speaks to a generation that thrives on excitement and isn’t afraid to be a little rebellious. The persona is playful, daring, and unapologetically real. It’s the friend who lights up the room with humor and confidence, inviting everyone to break free from the ordinary and join the fun. Casual and Relatable: The language is down-to-earth, using everyday expressions and a friendly tone that makes the audience feel like they’re chatting with a close friend. Witty and Bold: With playful quips and daring statements, the tone is designed to grab attention. It’s not afraid to use humor or a bit of cheekiness to stand out. Authentic and Engaging: Every word is chosen to resonate with teens and young adults who value genuine, unfiltered communication. The tone is direct, confident, and sprinkled with a sense of adventure. In the Moment: Whether it’s a call-to-action or a product highlight, the language is fresh and current—always keeping up with the trends that matter to our audience.Flintts Mints
& Designer
Lacey Ferguson
Crush
Creative Brief
Listing Graphics
A+ Content
StorefrontFlintts Mints
& Designer
Lacey Ferguson
Crush
Creative Brief
Listing Graphics
A+ Content
StorefrontBrand Persona
Tone of Voice
Brand Persona
Tone of Voice
A+ Content
Storefront
Photography Style
Original Listing
A+ Content
Storefront
Photography Style
Original Listing