The California Beach Co. was founded in 2018 by two parents who wanted a lightweight, durable playpen they could take anywhere. After launching a successful Kickstarter campaign, the Pop ‘N Go Playpen was built – providing easy, on-the-go playtime for kids. From their premium playpens to comfortable mattress pads and covers, and even playpens made for your furry friends, CBC makes it easier to enjoy everyday fun with your loved ones.

My team was tasked with making the new listings look like a trendy luxury baby brand. For the initial creative levers to stand out from the competition we focused on a new color palette, highlighting features, and simplicity of use.