Freelance Creative Director
Crush
07/2024 – Present
Creative Director
Perch
08/2022 – 05/2024
Senior Art Director
Thrasio
01/2021 – 06/2022
Senior Designer
IDealogic Brand Lab
05/2020 – 12/2020
Art Director
CXO5 Partners
03/2017 – 04/2020
A Little About Me
As a results-oriented creative leader with over 12 years of hands-on experience, I’ve propelled brands, both established and emerging, to new heights. My passion lies in seamlessly blending creativity with strategic vision, especially within the dynamic realms of consumer goods and e-commerce. My adaptable and diverse skill set empowers me to navigate projects from inception to execution with finesse. Whether it’s providing innovative creative direction, refining designs, analyzing data insights, fine-tuning CSS code, pioneering new processes, or fostering collaboration within teams, I am unwaveringly committed to making a lasting impact and consistently pushing the boundaries in the ever-evolving landscapes of consumer goods and digital marketplaces.
Recommendations
Ronnie Palejwala, VP of Growth at Perch
Managed me directly
Lacey is one of the best Creative Directors I have worked with. Lacey was a leader on the merchandising team I ran at Perch, where she helped launch and optimize merchandising and brand content for our portfolio of 4,000+ products. She’s got incredible vision and sets a very high bar for design quality, constantly iterating on designs with a customer-first mindset. She’s able to put herself in the shoes of the consumer and think through how to present a product in a way that will appeal to them and answer their questions. As our creative lead across a large portfolio, Lacey was diligent in managing a vast workload and did a fantastic job prioritizing projects with stakeholders and juggling several projects at once to meet their needs. She was a great manager to our team of designers, appropriately giving them work that met their development goals while also providing ample feedback and coaching. She is a star and I would be delighted to work with her again!
Steph McCartney, Director, Head of New Product Launch at Perch
Managed me directly
Lacey is an excellent Creative Director. While on my team at Perch, Lacey drove the creative strategy and vision for our portfolio of dozens of brands and thousands of products. She set a very high quality bar for her team’s creative output and consistently met that bar through her attention to detail and thoughtful feedback; her standardized processes and approach for creating, reviewing, and revising content; and her customer-first mindset.
Lacey is hard-working, passionate about her work, and a self-starter. While at Perch, she led several successful initiatives to reduce project turnaround time and to drive down costs across our creative function, including expanding our vendor network and piloting and initiative to partner with suppliers to photograph products. She was also played a key role in implementing a data-driven methodology for evaluating the quality of new brand content. Lacey was a leader on the team, and I would be delighted to work together again!
Jenn Stow, Associate Creative Director at Thrasio
Managed me directly
I was fortunate enough to work with Lacey over the last year+. She always works hard with purpose and will go above and beyond to complete every project with precision. With a keen design eye, Lacey handles multiple projects at once graciously and works really well independently & under pressure. When handling high-profile brands, Lacey doesn’t falter and pushes the creative above and beyond the ask. She understands a brands personality and helps breathe life into it through her designs. Lacey has a great future ahead of her in the e-commerce space. She is a skilled digital designer with backend AMZ experience, ready to conquer anything she is asked to do.
Darlene Segura-Ocampo, Graphic Designer at Thrasio
Reported directly to me
I am so lucky to have worked under Lacey. She’s an amazing Senior Art Director who teaches and leads by example. Her attention to detail is top-notch and she always has a “fresh eye” to bring on any project and offers an impactful perspective to elevate our designs further. It’s always a joy to be around someone who challenges you but at the same time supports you in becoming your own person, and that’s Lacey. She has allowed us to spread our wings and shine individually. It’s been a pleasure to grow and learn with you this past year and I look forward to working with you in the future!
Mallory Ashwander, Creative Director at Thrasio
I had the pleasure of working with Lacey at Thrasio and seeing her professional and leadership development as an Art Director. Lacey is a strong creative professional who worked on many different types of product creative needs during her time at Thrasio. She managed a team of designers well and helped shape countless products branding, and messaging. Lacey is collaborative, tenacious, and a thoughtful contributor. Lacey is an adaptable team player and I was proud to see her leadership skills develop and shine during her time here. I look forward to following her future success.
Forest Lee, Associate Director of Copy at Thrasio
Lacey is a very talented creative leader who sets a high bar for quality for her team. She’s a strategic ace, with a great understanding of how copy and graphics work together to build a brand, and an exceptional collaborator who makes those she works with feel heard. If you’re looking for a great designer to lead a small, agile creative team, Lacey is the perfect choice.
Mike Catalano, Copywriter at Thrasio
Style, Creativity, Passion, Diligence! Those are just some of the adjectives that come to mind when I think of Lacey. Besides being a joy to work with, her fresh perspective for designing product marketing for the Amazon space was unmatched and made my job as a copywriter very easy. If your company is looking to add a healthy dose of winning ingenuity packed within a mind that truly KNOWS the purchasing practices of the today’s online customer, I implore you to look no further than Lacey!
